As a new user in 2009 I wanted skin tones that resembled my actual dark skin. It was so hard to find a skin that did. The only black skins I could find were light and medium brown. It was annoying. When I finally found some darker skins that I found acceptable they were poorly made. They looked more red and orange than they did dark brown. Fast forward 10 years later and I only have five dark skins total. And looking back at them (for the sake of this post) they were not that good, but I was happy I had them. I did not get good dark skin tones on IMVU until I started making them for myself.
When I started making skins for users, the sales were pretty good. I was earning some decent credits for them. I even received compliments in my inbox from people who really appreciated the effort I was putting into my skins. When I actually went to check in on my sales for each skin. I instantly noticed that the lighter skin tones were outselling the darker tones and not by just a little bit. This was a while ago but I remember giving it a ratio similar to 10:1. This was a while back though. Let's fast forward to when I started creating Mesh Heads at a high level in 2017 (I started practicing them in 2014 and and launched with Vladdy in 2016). I quickly noticed the same trend in my mesh heads that the skins I created back in 2011 had. The lighter ones were out selling the darker ones. The ratio is somewhere around 9:1 with my mesh heads. When I started making multi-toned versions of my heads the lighter ones always dominated in sales. I blame coloursim.
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